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Perfiles de mercados de los 50 estados de USA
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2013)
Given the conditions of bilateral trade between Colombia and the United States (CAFTA), is put on a plate a number of positive opportunities for the entire Colombian business and especially for the development and future ...
Cosmología en la obra de Dante Alighieri
(Universidad del RosarioFilosofíaEscuela de Ciencias Humanas, 2012)
This essay try to show the synthesis beetween the greek cosmological traditiona and the middle ages reception, through the Dante Alighieri´s work
Neuromarketing : una forma de romper los paradigmas del marketing convencional
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2012)
Businesses today face a changing environment of increased competition where the most pressing challenge is to secure consumer loyalty using methods that allow a fuller understanding of consumer needs, likes and perceptions. ...
Construyendo áreas protegidas urbanas: prácticas cotidianas y percepciones de los actores locales. Estudios de caso: humedales Techo y Córdoba en Bogotá (1990 – 2007)
(Universidad del RosarioCiencia Política y GobiernoFacultad de Ciencia Política y Gobierno, 2012)
This study case pretends to answer questions relating to environmental management practices and perceptions from the local communities in urban protected areas, such as the wetlands of Cordoba in the localidad of Suba and ...
Estado del arte sobre neuromarketing aplicado a los estudios políticos
(Universidad del RosarioCiencia Política y GobiernoFacultad de Ciencia Política y Gobierno, 2013)
Neuromarketing applied to political studies resulted in the emergence of political neuromarketing. Basically, it is a field of study that examines and investigates brain processes related to political behavior and ...
Valoración del costo de los recursos propios de las empresas. caso particular: empresas de servicios a la persona en Francia
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2014)
The Weighted Average Cost of Capital (WACC) is the rate at which flows should be discounted to evaluate a project or company. To calculate this rate, it is necessary to consider the company’s cost of debt and cost of equity; ...
Factores críticos para la competitividad colombiana : desde la cara de la competitividad sistémica
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2017)
Competitiveness is a broad concept, which has been applied to different branches of academia, for this purpose providing a single definition is not the most precise, since its conceptualization varies according to the ...
El apoyo de Argelia a la independencia del grupo étnico saharawi como fachada para el alcance de su interés geopolítico (2008-2012)
(Universidad del RosarioRelaciones InternacionalesFacultad de Relaciones Internacionales, 2014)
The main aim of this study is to determine the geopolitical interest that drives Algeria to support the intentions of independence of the Sahrawi Arab Democratic Republic (SADR). The process of decolonization of Western ...
Plan de medios
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2017)
Digital marketing strategies allow brands to interact with clients in an immediate way, which lets them gather information that contributes with the customization of their offer and communication being possible to position ...
Modelo de internacionalización para el sector BPO colombiano
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2012)
In this document, we will analyze which are the theories of internationalization that have been developed so far. The idea behind this is to understand and manage it in order to determine the most appropriate theory for ...