bachelorThesis
Modelo de internacionalización para el sector BPO colombiano
Autor
Martínez Díaz, Camilo Andrés
Institución
Resumen
In this document, we will analyze which are the theories of internationalization that have been developed so far. The idea behind this is to understand and manage it in order to determine the most appropriate theory for the BPO Colombian industry.
Then we will have a refresher on the definition of outsourcing, BPO and KPO. We will see that different types, definitions and scope of each one of them. The purpose of this stage is to know and conclude the possible levels of service to Colombia could compete globally.
Also we are going to analyze the BPO industry in Colombia. What is the current situation; identify market characteristics, the comparative and competitive advantages that we have.
To have a reference, we decided to analyze two significant regions worldwide. The first one is the East, with two countries: China and India. The idea of this analysis is seeing the greatest exponents of the globe and for knowing their practices. The second region is Latin America. We will investigate to Argentina and Brazil. The goal is to see countries that have characteristics similar to Colombia. Finally we are going to conclude the model of internationalization of these two regions in order to conclude the Colombian.