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Do manual de identidade visual para o brand book: a importância do design gráfico para o branding
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2012-10-22)
This paper presents a theoretical and conceptual design of the award, especially the graphic design on its strategic role in the expression proposed by branding communications, and also to position it within the strategic ...
Desenvolvimento de branding para marca Ecolossus
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2017-11-30)
The present study intended to provide comprehension and the appropriate development of the identity system and branding for the Ecolossus brand, a forest engineering consulting company from Curitiba. Thus, the project aimed ...
Branding, criação, storytelling e gerenciamento de marcas: relatório de produção da marca da banda Quasar
(Universidade Federal do Rio Grande do NorteBrasilUFRNComunicação Social - Audiovisual, 2019)
Branding sob a ótica do design emocional
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2018-11-27)
This thesis presents bibliographic research about emotional design and branding, as well as the application of both topics into the development of a brand to a new company in the health food market. By following the GODP ...
Estrategias de comunicación en el marketing invisible para el mejoramiento del Brand Awareness
(2023-03)
Advertising has flooded every aspect of the lives of individuals, brands deploy depersonalized and intrusive strategies, but above all, ineffective. Billboards on the street, on buses, ads on YouTube or Tiktok; increasingly ...
Análisis situacional de la pizzeria “O SOLE PIZZA” para el desarrollo de estrategias de BRANDING
(Universidad de Guayaquil: Facultad de Comunicación Social, 2019-09)
La presente investigación denominada “Análisis situacional de la pizzería O Sole Pizza para el desarrollo de estrategias de branding” se elaboró con el interés de definir bien la marca para posicionar a O Sole Pizza y ...
Análise da plataforma de branding para o Mõssa Dermo Studio
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2017-11-28)
This work aims to contribute to the studies related to branding, visual identity and process of valuing the corporate image and brand recognition, presenting branding as a strategy for organizations that seek innovation ...
Rediseño de la marca gráfica y diseño de la imagen corporativa de la empresa Linaje
(2014)
This thesis was made to redesign the graphic brand of “Linaje”, to implement
a dynamic concept that supports the graphic identity of this company, and to have
a brand to manage. The need for the redesign was due to lack ...
Estrategia de personal branding a través de branded content y marketing sensorial para promocionar diseñadores ecuatorianos de moda artesanal. Caso: Florencia Dávalos
(Quito: Universidad de las Américas, 2016, 2016)
Durante los últimos años, la moda artesanal ha cobrado importancia no solo para el desarrollo económico del país sino también para la construcción de una identidad cultural. El objetivo de muchas diseñadoras es convertir ...