Desenvolvimento de branding para marca Ecolossus

Abstract

The present study intended to provide comprehension and the appropriate development of the identity system and branding for the Ecolossus brand, a forest engineering consulting company from Curitiba. Thus, the project aimed towards the construction of the conceptual and visual identities of the brand, preparing it to effectively enter the market, once explored its function and aesthetic properties along with the the establishment of its market strategy and positioning. Therefore, the documentation and systematization of the brand present its strategic and graphic configuration, determining its standard and providing the means for its management, also having its brand book as a management and engagement tool.