Mostrando ítems 1-10 de 1654
Diseño de un plan de marketing mix para Talleres Gabriel de la ciudad de Riobamba, periodo 2012-2014
(Escuela Superior Politécnica de Chimborazo, 2013)
The Mix Marketing Plan is a basic management tool that uses any enterprise oriented to the market that pretends to be competitive. This work is summarized in the following chapters: The first chapter called Nature of ...
O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento
(Universidade Estadual Paulista (Unesp), 2007)
This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences ...
Diseño de estrategias de marketing social para la atención inclusiva de personas con discapacidad auditiva, en el Distrito MIES Ambato
(Escuela Superior Politécnica de Chimborazo, 2019-01-30)
The aim of this work was to design social marketing strategies for deaf people inclusion service in Distrito MIES (Ministry of Economic and Social Inclusion) Ambato. It also aimed to diagnose the current inclusion service ...
Plan estratégico de marketing turístico para la ciudad de Esmeraldas provincia de Esmeraldas
(Escuela Superior Politécnica de Chimborazo, 2019-02-28)
This research project focuses on a strategic plan development for tourism marketing which allows activating and disseminating the tourism in Esmeralda’s canton. The approach of the communicational strategies allow to inform ...
Propuesta de estrategias de Marketing Mix para consolidar el Posicionamiento y la Imagen Corporativa de la Carrera de Ingenieria de Empresas Modalidad Dual de la Escuela Superior Politécnica de Chimborazo de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2011)
The proposal of a mix for marketing strategies to strengthen the position and corporate image of the career in Administration Engineering, dual modality of the Chimborazo Higher Education Polytechnic ...
Plan de marketing digital para posicionar la marca Quetzal en la ciudad de Ambato para el año 2021
(Escuela Superior Politécnica de Chimborazo, 2022-02-14)
The main objective of this research was to position the brand of the company Taller Creativo Quetza l through a digital marketing plan. This study was carried out using a methodology with a mixed approach, quantitative ...
Estrategias de marketing digital para la Empresa Acerias Romano S.A. en la provincia de Tungurahua, período 2016-2017
(Escuela Superior Politécnica de Chimborazo, 2017-01-30)
The objective of the present investigation is the elaboration of digital strategies through digital marketing to improve its commercialization. A market study was made to determine how to integrate to customers to the ...
Plan de marketing para incrementar la rentabilidad de la joyería Flores de la ciudad de Ambato provincia de Tungurahua
(Escuela Superior Politécnica de Chimborazo, 2021-06-10)
The present study called "Marketing Plan for Flores jewelry located in Ambato city, Tungurahua province", aims to increase the profitability of the company and the level of customer satisfaction. The research methodology ...
Plan de marketing estratégico para Asociación de Servicios de Alimentación Karanakuy Sumak Mikuykuna, Aso Karakuna de la ciudad de Riobamba provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2021-04-14)
The present study aims to develop a strategic marketing plan for Karanakuy Sumak Mikuykuna Services Association located in Riobamba city in order to position the brand in the market by applying strategies based on the ...