The objective of this study is to understand the impact of the Airbnb service with respect to hotel occupancy rate, place of origin of the guests, social media, and the growth of Airbnb properties in the three most populous ...

Noki House is a business model of the tourism industry differentiated by offering value based on positive experiences for its guests, related to the city's urban fun, their target market is business and leisure travelers ...

The objective of this study is to understand the impact of the Airbnb service with respect to hotel occupancy rate, place of origin of the guests, social media, and the growth of Airbnb properties in the three most populous ...

Occupancy rate forecasting is a very important step in the decision-making process of hotel planners and managers. Popular strategies as Revenue Management feature forecasting as a vital activity for dynamic pricing, and ...

Nowadays, marketing is a fundamental element that has gained importance over the years and to a greater extent after the health crisis caused by Covid-19, so within the hotel sector having a marketing plan is essential, ...

This research analyses the perception that customers have regarding hotel prices at the time of making their final purchase decision. Price perception depends on the analysis of psychological thresholds. When a hotel ...

INTRODUCCIÓN. Los hoteles de marca normalmente necesitan entre un 30% y un 40% de tasas de ocupación para cubrir los costos operativos. Los datos mundiales de hotelería muestran que, a principios de marzo, en comparación ...

Purpose: This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach: The present project examines the host regions’ response ...

Purpose: This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach: The present project examines the host regions’ response ...