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Análisis del mix de marketing político aplicado en la campaña electoral por los partidos más representativos según las elecciones generales 2021
(Universidad de Cuenca, 2023-03-07)
The objective of this study is to approach us to the marketing MIX strategies applied by the most
popular parties (according to the vote intention percentage), that under the results of the first
electoral round were the ...
Análisis de los alcances y limitaciones de la implementación del voto electrónico en América Latina, lecciones para Colombia
(Universidad del RosarioCiencia Política y GobiernoFacultad de Ciencia Política y Gobierno, 2013)
Election technology that leads to the incorporation of electronic voting is not just a means but involves some knowledge and a change in the electoral culture of citizens. Since the technology can not be understood and ...
Rol de los Community Manager en las redes sociales durante la campaña electoral de Ecuador 2021
(BABAHOYO: UTB, 2021, 2021)
II Vuelta de elecciones presidenciales Ecuador 2017. Estudio de caso: Diario El Mercurio
(Universidad de Cuenca, 2020-01-27)
During the electoral processes, the media are intermediaries between a candidate and citizens, because they make known who the candidate is and what their proposal is. In the present work, as stated in the general objective, ...