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An exploratory study of the U.S. consumer of African fashion
(2017-05-31)
This study explores the U.S. (United States) market for clothing and apparel of African origin and design; primarily focusing on the consumer of these fashion items. It delves into the field of Marketing study with an ...
The market strategies alternatives of an e-business start-up in Brazil
(2012-04-24)
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and ...
Migração de valor do produto para o cliente: estratégia aplicada ao comércio eletrônico business-to-consumer
(2001-04-09)
Analisa as opções estratégicas para as empresas de comércio eletrônico que vendem produtos e serviços a consumidores finais. Formula um modelo de desenho estratégico baseado em 4 pontos: atenção, confiança, personalização ...
Sustainability in the sneakers industry
(2021-01-15)
Sustainability is a trendy concept. It is used and abused daily by many companies regardless of the industry. However, in the face of rising climate change issues and growing consumer awareness, sustainability has become ...
Variáveis explicativas da cotação de seguros por canais digitais
(2016-12-20)
As information technology has changed people's and business communication, e-commerce and digital marketing have become critical to most businesses. As the new channel and new technologies are constantly evolving, new ...
Análise do modelo de negócio de revendedores de computadores para o mercado B2B: um estudo comparativo entre empresas transacionais e consultivas
(2021-06-19)
O presente trabalho tem como objetivo geral identificar, segundo a percepção de proprietários de revendas, fabricantes, compradores e aprovadores de negociações corporativas, qual modelo de negócio e abordagem de vendas ...
Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market
(2017-11-24)
Objetivo: Este estudo pretende aprofundar o conhecimento sobre o comportamento do consumidor em torno de práticas éticas. Um crescente grupo de pesquisadores vem analisando como as preocupações éticas dos consumidores em ...
The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content
(2015-12)
This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct ...
A atuação das ONGs de defesa do consumidor na promoção da alimentação saudável: um embate com a indústria de alimentos no Brasil
(2018-07)
Este trabalho apresenta uma investigação sobre como as ONGs de Defesa do Consumidor atuam no segmento da alimentação, e as estratégias empreendidas em benefício da maior transparência das marcas dessa indústria no ...
Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page.
(2014-11-14)
Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand ...