Rock, Arte e Mercadoria uma reflexão sobre a difusão do Rock e a Industria Cultural

Abstract

This article deals with the trajectory of rock music, both as art and as a consumer commodity. People recognized the emergence of rock music as a worldwide phenomenon of criticism, rebellion, and breaking of paradigms, as well as innovation, directed against the capitalist system and social rules. However, we will also analyze it as merchandise disseminated as an art product in the cultural industry. At the same time, it is a counterculture phenomenon. One of its characteristics is the pendulum movement concerning the concept of merchandise, which is both absorbed by the market and used to show certain autonomy from the market.