The aim of the study is to investigate Cognitive mechanisms of Kazakhstan commercial and social advertising text via theoretical studies of modern scientists-cognitivists and slogans from the practice of Kazakhstan commercial and social advertising, which have, as it turned out, the similar cognitive characteristics. As a result, drug addiction leads to the destruction of the nervous system, physical health, and, finally, to death. In conclusion, the most effective advertising today is a kind of viewing device in which the viewer is involved due to mixing and compressing information