| dc.creator | Nurbayeva, Aida | |
| dc.creator | Gulzhan Kalambayeva, Bakitkul Tansykbayeva, Gulshara Kunakova, Lelya Bugenova, | |
| dc.date | 2019-06-11 | |
| dc.date.accessioned | 2022-11-05T02:05:57Z | |
| dc.date.available | 2022-11-05T02:05:57Z | |
| dc.identifier | https://produccioncientificaluz.org/index.php/opcion/article/view/24205 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5140164 | |
| dc.description | The aim of the study is to investigate Cognitive mechanisms of Kazakhstan commercial and social advertising text via theoretical studies of modern scientists-cognitivists and slogans from the practice of Kazakhstan commercial and social advertising, which have, as it turned out, the similar cognitive characteristics. As a result, drug addiction leads to the destruction of the nervous system, physical health, and, finally, to death. In conclusion, the most effective advertising today is a kind of viewing device in which the viewer is involved due to mixing and compressing information | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad del Zulia | es-ES |
| dc.relation | https://produccioncientificaluz.org/index.php/opcion/article/view/24205/24655 | |
| dc.rights | Derechos de autor 2019 Opción | es-ES |
| dc.source | Opción; Vol. 35 Núm. 88 (2019); 280-303 | es-ES |
| dc.source | 2477-9385 | |
| dc.source | 1012-1587 | |
| dc.subject | Advertising | es-ES |
| dc.subject | Cognitive Literary Studies | es-ES |
| dc.subject | Compression. | es-ES |
| dc.title | Cognitive Mechanisms Of Kazakhstan Commercial And Social Advertising Text | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artículo revisado por pares | es-ES |
