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Prometo, luego existo: la publicidad como acto ilocucionario
(Universidad de la La Salle. Facultad de Filosofía y Humanidades. Filosofía y Letras, 2018)
El impacto del scam advertising social de Cannes Awards en la ética publicitariaThe impact of social scam advertising of Cannes Awards in advertising ethics
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Aquilo que é tecido em conjunto: o ensino como unidade complexa do sistema publicitário em transformação
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2021-05-03)
With this research we intend to follow the diachronic and evolutionary movement of teaching publicity and advertising, understanding how teaching changes (or remains unmodified) over the years, whether it adapts to the ...
Fashion Sales Promotion
The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...
Fashion Sales Promotion
The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...
El impacto del scam advertising social de Cannes Awards en la ética publicitaria
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-15)
El presente artículo analiza las campañas sociales que se han valido de anuncios falsos (scam ads) con el propósito de ganar premios. Identificaremos si los premios de la industria publicitaria están fomentando una cultura ...
Analysis of advertising in the multimedia environment of children and adolescents in Peru
(RoutledgeGB, 2018)
I examined advertising of healthy and unhealthy food and beverage
products across television, Facebook, outdoors, and bodegas. I used
content analysis to describe the types of advertised food products,
the persuasive ...
Does humor work in advertising of pharmaceutical products?
(2010-07-07)
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...
Publicidad Institucional
(Universidad de Belgrano. Programas de las Materias - Facultad de Arquitectura y Urbanismo - Carrera de Licenciatura en Publicidad, Plan 2012.)