The Effect of Language on Brand Evaluation : A comparison of consumers’ brand evaluations of English and Spanish branding in Colombia

dc.contributorJuárez, Fernando
dc.creatorSeiberle, Nadine Adriana
dc.date.accessioned2018-12-03T19:34:14Z
dc.date.available2018-12-03T19:34:14Z
dc.date.created2018-12-03T19:34:14Z
dc.date.issued2018
dc.identifierhttp://repository.urosario.edu.co/handle/10336/18765
dc.languagespa
dc.publisherUniversidad del Rosario
dc.publisherMaestría en Dirección
dc.publisherFacultad de administración
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAbierto (Texto Completo)
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dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.sourceinstname:Universidad del Rosario
dc.sourcereponame:Repositorio Institucional EdocUR
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dc.subjectCross-cultural Consumer Behavior
dc.subjectBrand Language
dc.subjectBrand Personality
dc.subjectAttitudes towards the Brand
dc.subjectPurchase Intention
dc.titleThe Effect of Language on Brand Evaluation : A comparison of consumers’ brand evaluations of English and Spanish branding in Colombia
dc.typemasterThesis


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