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Capacidades dinámicas; la fuente de sostenibilidad ante el cambio
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2013)
The Dynamic capabilities framework is an important contribution to business strategy. Based on this premise, this paper recognizes those competences as the consolidated theoretical basis for the achievement of sustainability ...
Utilidad de las relaciones estratégicas comunitarias y el marketing en la administración de negocios con clientes corporativos
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2015)
This work aims to identify the utility level of community relations and strategic marketing management business with corporate clients, there are taken into account concepts such as organizational and relational marketing, ...
Análisis de las percepciones de los empresarios para potenciar el turismo sostenible como alternativa de desarrollo económico en el departamento de La Guajira
The main objective of this research is to characterize the perceptions of entrepreneurs about sustainable tourism in the department of La Guajira-Colombia and to identify their similarities and differences, in order to ...
Familias inteligentes
The business objective is to provide all the financial services authorized by Colombian law to the low-income social class, stratum one and two, in the city of Valledupar. This will be carried out by using company funds ...
La aplicación de los criterios ASG a través de las sociedades de beneficio e interés colectivo (BIC) en Colombia
Given the social and environmental circumstances that arise in a globalized world like the one we live in, companies have had to rethink the role they play within society. This is how environmental, social and governance ...
Asignación estratégica de un modelo de logística inversa aplicado a los envases de pintura
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2014)
This research project main objective was to highlight the importance of corporate social responsibility in the context of sustainable development, unifying reverse logistics strategic models that will close the life cycle ...
Posicionamiento de Alpes en la industria musical
Music has been organizing itself in recent decades as a business: from the creation of the phonogram and the shows; going through both major and indie record labels; and reaching the age of streaming. Within this development, ...
Colabcar
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2018)
What is happening today in Colombia regarding the subject of travel is not the fairest situation to put it in any way. Almost there is a monopoly which manages air transportation. When there is such a monopoly, the prices ...
MP Asesoría empresarial
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2019)
The Colombian economy, throughout its history, has been characterized by having companies that are mostly classified within the group "micro-small and medium enterprises" (Mipyme). That is why these organizations are ...
Múcura
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2018)
Through the creation of Múcura Experience, a group of students seek to give birth to an organization whose´ main goal consists in preserving and promoting Latin American customs and traditions in a manner that supports ...