Utilidad de las relaciones estratégicas comunitarias y el marketing en la administración de negocios con clientes corporativos
Ovalle Gutierrez, Andrés Felipe
Chacon Aldana, Melissa
This work aims to identify the utility level of community relations and strategic marketing management business with corporate clients, there are taken into account concepts such as organizational and relational marketing, these concepts help in the investigation to determine strategic relations between the companies, and the benefit that these will generate, thereby promoting the implementation of these strategies in nationally and internationally companies, and also identify the concept of community with corporate clients and how this concept can be adapted the surrounding environment. This in order to understand the functions and features of a corporate client, as well as their behavior. For this reason specific research objectives are to describe marketing strategies in managing business with corporate clients, determine whether the concept of community in managing business with corporate clients and determine whether Community strategic relationships are used in business management with corporate clients. The methodology used was raised theoretical - conceptual, considering the strategic marketing and community relations corporate clients. Bringing the research to the environment of management and leadership, the results to be obtained through the research, will help enhance the management of enterprises, where true that evaluate utility strategies based on community relations and marketing in business with corporate clients. Community strategies and marketing influence directly the relations between companies and their corporate clients, because the marketing allows them to extend the relationship and generate a profit in the future between the corporate customers. From this research it could be conclude, that companies that create community strategies and manage close relations between them, tend to have better profits in the long term and transform itself in a sustainable enterprise.