At the end of the semester the student will be able to identify, apply and develop the essential elements in the strategic planning through a project.

This Work look, through a study of case in a beverage s industry at Santa Maria-RS, analyze and integration the corporative strategic planning to a tactic and operational level. The company, object of this works, CVI ...

El presente trabajo es sobre el ejercico estratégico que llevará acabo el proyecto "Conectando Paisaje" durante su implementación. The present work is about the strategic exercise that will carry out the project "Connecting ...

The organizational strategy has proved to be increasingly important for organizations to adapt to changes in the social and economic context, together with the development of new technologies. The strategy map provides an ...

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective ...

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective ...

This work has as its theme the strategic public relations and building organizational image. Through this theme was given rise to the following research problem: events / fairs can be a strategic tool of public relations ...

A gap has been identified in the literature on the diagnosis and monitoring of the degree of strategic alignment. The main objective of this article is to diagnose and analyze the strategic alignment profile using the ...