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Branding de destinos para promocionar los atractivos turísticos del GAD Francisco de Orellana
(Escuela Superior Politécnica de Chimborazo, 2022-08-08)
This research study was aimed to promote the tourist attractions of Gad Francisco de Orellana through the development of a branding plan so that the methodological framework was based on the application of surveys, through ...
Gestión de branding turístico para el posicionamiento de la parroquia Pungalá, cantón Riobamba provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-05-27)
The present work of Curricular Integration had as objective to develop the branding of the Pungalá parish for the positioning in the tourist sector of Chimborazo, where the methodology of mixed quantitative-qualitative ...
Branding de destinos turísticos: um estudo a partir do “Saffron City Brand Criteria”
(BrasilUFRNPROGRAMA DE PÓS-GRADUAÇÃO EM TURISMO, 2018-04-17)
Competitiveness in the tourism sector encourages the destinations to develop strategies and
tools for their differentiation and favorable positioning. For this, one of the alternatives is the
incorporation of strategic ...
Gestión del branding para promocionar el potencial turístico de la parroquia Pumallacta, cantón Alausí, provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-04-26)
The objective of this research was to develop branding management to promote the tourism potential of the Pumallacta parish, in the province of Chimborazo, the method applied was a qualitative and quantitative research ...
Lambayeque Region marketing: Improving Incoming TourismMarketing región de Lambayeque: mejorando el turismo receptivo
(Pontificia Universidad Católica del Perú, 2012)
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
(ElsevierGB, 2020)
The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...
Lineamientos para la elaboración de la marca turística del municipio de Tena Cundinamarca
The purpose of this work is to establish the guidelines to develop the tourist brand for the municipality of Tena Cundinamarca. The study area focuses on carrying out different analyzes to know in depth what are the necessary ...