This research study was aimed to promote the tourist attractions of Gad Francisco de Orellana through the development of a branding plan so that the methodological framework was based on the application of surveys, through ...

The present work of Curricular Integration had as objective to develop the branding of the Pungalá parish for the positioning in the tourist sector of Chimborazo, where the methodology of mixed quantitative-qualitative ...

Competitiveness in the tourism sector encourages the destinations to develop strategies and tools for their differentiation and favorable positioning. For this, one of the alternatives is the incorporation of strategic ...

The objective of this research was to develop branding management to promote the tourism potential of the Pumallacta parish, in the province of Chimborazo, the method applied was a qualitative and quantitative research ...

The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...

The purpose of this work is to establish the guidelines to develop the tourist brand for the municipality of Tena Cundinamarca. The study area focuses on carrying out different analyzes to know in depth what are the necessary ...