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Mostrando ítems 1-10 de 17
Customer Perception about Loyalty Programs in Agricultural Market: a case study
(FUND ESCOLA COMERCIO ALVARES PENTEADO-FECAP, 2008)
This study discusses the use of loyalty programs and Customer perception in, agricultural market. The theoretical review includes relationship marketing, its objectives, dimensions and instruments, and loyalty programs. ...
Lealtad en el Aire: Factores Reales y Ficticios de la Formacion de Lealtad del Pasajero de Líneas Aereas
(Universidad de Talca (Chile). Facultad de Ciencias Empresariales, 2006)
Explaining university student loyalty: theory, method, and empirical research in ChileExplicación de la lealtad de los estudiantes universitarios: teoría, método e investigación empírica en Chile
(Academia Revista Latinoamericana de Administración, 2020)
Estrategias de fidelización de clientes para el servicio de internet .
(Escuela Superior Politécnica de Chimborazo, 2018-06-11)
This research proposes customer loyalty strategies for the Internet service, based on important concepts of service marketing, consumer behavior and customer loyalty; Supporting the proposal through market research whose ...
A partial-order-based model to estimate individual preferences using panel data
(Informs, 2017-04)
In retail operations, customer choices may be affected by stockout and promotion events. Given panel data with the transaction history of customers, and product availability and promotion data, our goal is to predict future ...
A qualidade do serviço no varejo supermercadista avaliada pelo RSQ (retail service quality)
(2014-03-27)
The share of retail trade in the Brazilian economy, over time, has encouraged the development of national supermarket sector. As a result of this fact, the purchasing power of consumers and increase competitiveness in the ...
Marketing as a Strategic Tool in Veterinary Clinics of Small Animals
(2015-12-01)
This survey was conducted from October 2012 to July 2013 in orderto highlight the role of marketing as a strategic tool used to leverage business in the veterinary field that can make a difference in customer loyalty. Good ...