The present study intended to provide comprehension and the appropriate development of the identity system and branding for the Ecolossus brand, a forest engineering consulting company from Curitiba. Thus, the project aimed ...

This work aims to contribute to the studies related to branding, visual identity and process of valuing the corporate image and brand recognition, presenting branding as a strategy for organizations that seek innovation ...

This monograph sought to address the creation of value for a meat brand in natura in the digital age, the so-called brand equity. Amid fierce competition and globalization of the market, the companies hope that consumers ...

The study conducted throughout this paper aimed to understand and develop the appropri- ate identity guide to Rose Petenucci’s brand. The proposal was developed with the goal of structure a new possibility for the company ...

The objective of this work is to create a visual identity system for the brand “A Galeria Itinerante”, contributing to studies related to branding and visual identity and presenting the role of design in bringing a better ...

This project searches for a new brand solution for representing Bodebrown Brewery’s products. Discusses marketing strategies like: competition analysis, quantitative and qualitative researches, in addition to a study of ...

This project aims to improve the visibility of a haberdashery located in the city of Araucária in Paraná through the creation of a new Visual Identity System and structuring of its Business Model, assisting in its positioning ...