bachelorThesis
Proposta de nova marca de cerveja artesanal para a cervejaria Bodebrown
Fecha
2014-02-12Registro en:
BRONZI, Leonardo Polastro. Proposta de nova marca de cerveja artesanal para a cervejaria Bodebrown. 2014. 103 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2014.
Autor
Bronzi, Leonardo Polastro
Resumen
This project searches for a new brand solution for representing Bodebrown Brewery’s products. Discusses marketing strategies like: competition analysis, quantitative and qualitative researches, in addition to a study of the segment in Brazil. Shows some design related concepts and look forward to combine the results collected from marketing with these concepts, creating a logo and labels for the new brand. After the results, the project still briefly lectures about some important characters which must be in the use manual of the brand.