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Prometo, luego existo: la publicidad como acto ilocucionario
(Universidad de la La Salle. Facultad de Filosofía y Humanidades. Filosofía y Letras, 2018)
Effect of a persuasive message and normative arguments, on advertising attitudes and purchase intention in ecological cosmetics
This research explores the effect of different persuasive messages on advertising attitudes and purchase intent in organic cosmetics through a factorial experiment in Colombia with 225 subjects. The results indicate that ...
Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements
(Elsevier, 2018)
OBJECTIVES: One strategy to prevent the onset of non-communicable diseases is to motivate healthy lifestyles through health media messages. In Peru, the food industry is currently implementing such strategy with health ...
The Impact of Cognitive-Affective Content on Advertising Messages in Consumer Attitudes and Behavioral Intentions: The Dual Cognitive-Affective Model (DMAC)-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements
(ElsevierGB, 2018)
One strategy to prevent the onset of non-communicable diseases is to motivate healthy lifestyles through health media messages. In Peru, the food industry is currently implementing such strategy with health message cues, ...
The Impact of cognitive-affective content on advertising messages in consumer attitudes and behavioral intentions : the dual cognitive-affective model (DMAC)
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-07-01)
In advertising, two important theoretical approaches, cognitive and affective, explain how consumer attitudes and behavioral intentions are affected by message content. However, the effects of cognitive and affective content ...
An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction
(MDPI, 2021)
Owing to the emerging challenges on global food security and the decade of controversies
over genetically modified food (hereafter GMF), the present study aims to explore the effects of
advertisement framing on health ...
Sidedness, commercial intent and expertise in blog advertising
(Elsevier Science Inc., 2016)
Currently, the internet is the main product information source for many consumergoods, mainly because of the irruption of consumer reviews based on blogging. Messages placed on them are usually perceived as a reliable and ...
When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret ...
Estudos da exposição às mensagens publicitárias: usos e gratificaçõesStudies of exposure to advertising messages: Uses and Gratifications
(Programa de Pós-Graduação em Comunicação Social - Faculdade de Comunicação Social - Pontifícia Universidade Católica do Rio Grande do Sul, 2018)