Artículos de revistas
An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction
Fecha
2021Registro en:
Int. J. Environ. Res. Public Health 2021, 18, 5264.
10.3390/ijerph18105264
Autor
Raza, Syed Hassan
Zaman, Umer
Ferreira, Paulo
Farías Nazel, Pablo César
Institución
Resumen
Owing to the emerging challenges on global food security and the decade of controversies
over genetically modified food (hereafter GMF), the present study aims to explore the effects of
advertisement framing on health and environmental benefits, sources of perceived risk reduction, and
domain-specific knowledge on the acceptance of GMF. The study conducted a quasi-experimental
factorial 2 (advertisement message framing: health vs. environmental benefits) 2 (expert endorsement:
present vs. absent) between-subject design involving 300 adult participants from Pakistan.
Using a multi-group structural equation model, the four conditions were assigned to each participant
group (n = 75) to test the hypothesized relationships. The quasi-experiment results suggested that
the advertisement messages (ad-framed) incorporated with the health and environmental benefits, as
delineated by experts, can be a viable communication strategy in developing effortless cognitive cues
towards GMF acceptance. The pioneer findings validate the significant efficacy of advertisement
messages (ad-framed with expert opinions) in reducing perceived risk through augmented objective
knowledge that activates the mechanism of favorable development of attitude and acceptance of
GMF. The study findings offer strategic directions to policymakers, marketers, and food technologists
in raising greater awareness and acceptance towards GMF products.