When managers decide to internationalize their companies, they face the challenge of selecting the appropriate market to sell their products and services. In this scenario, the concept of geographical, cultural, economic and administrative distance between home and host countries is a key factor to analyze. This bibliometric analysis aims to revise the available literature on the role of distance in international business. Findings from a bibliometric analysis of 315 papers explain the applications and limitations of each type of distance (cultural, administrative, geographic and economic). This study reveals that the concept adapts to the societies and authors who study it as well as the context in which it exists. Additionally, it may have a positive or negative impact on businesses’ and industries’ strategic decisions at various levels. These findings have different implications for scholars and practitioners since the different dimensions of distance should be analyzed in several contexts that result in different performance outcomes in international business.No aplica