La Comunicación asertiva en tiempos de COVID 19, durante los años 2020 - 2021 en la Secretaría de Hacienda Alcaldía Municipal de Ibagué

Abstract

Assertiveness is the indicated form of communication because it makes it possible to mention what one supposes and to act in a way that, without attacking or insulting anyone, nor allowing to be attacked or offended and avoiding conflictive situations, for this reason the assertive communication at work is too fundamental to be able to make sympathetic collaborations together with a healthy work environment where ideas can flow without discrepancies and in this way successfully reach the objective of any organization, taking into account the efforts shown in the coercive collection sector, because the human resources area lacks dialogue and interest in optimizing the daily occupations and methods to strengthen the communication sector and thus achieve a competitive virtue in the market, aimed at increasing their effectiveness and productivity. Achieving an assertive organizational communication involves producing a message and being able to express it in such a way that both or more parts understand the message in the same way, thus avoiding communication gaps and therefore misunderstandings that may hinder interpersonal interrelations or the results sought. Nowadays, communication management has become a tool that companies must work on to ensure competitive advantages. Effective practices will help to build it, hence the cost of constant training and knowledge of innovation in communication issues.