Estrategia digital Panarello

Abstract

The purpose of this work was to develop a digital marketing strategy for Panarello's business idea. For the development of this strategy, research was conducted based on the knowledge acquired throughout this first semester of the year 2023 in the subject of the program (PADE2). This strategy focused on increasing the digital presence of the brand, to achieve greater visibility in search engines and social networks. Also create a community that allows the close link of customers with the brand, and therefore their loyalty with it. The results showed that these are strong strategies that show the positive impact that digital marketing has on the development of business ideas, such as Panarello.