Pretty Women – Gomitas de biotina y colágeno

Abstract

We are a Colombian company that sells Biotin gummies with hydrolyzed collagen and vitamin E, sugar free to strengthen and improve the growth of women's nails and hair. With our gummies you will find a simple and fun way to consume these supplements to feel young, self confident and empower your image. Through surveys we validated that women consume or seek to consume some type of supplement to help problems with hair loss, brittle nails, and the appearance of the skin. In the market they find solutions such as natural foods, pills, and drinks, but they are not practical solutions, and they create problems in the routine. That is why gummies are an innovative technology by generating less waste, having good taste, and giving a better consumer experience. There are two main channels for selling, the nutrition channel and the beauty channel where there is an opportunity for these products mainly in beauty stores and hairdressers. Taking this business opportunity into account, it is planned to carry out the development of new products through the technology of the vitamin gummy format like apple cider vinegar, melatonin and CBD and for the beard through a transition to an umbrella brand called My Gummies. For this project, the initial investment was $10,769,142 of own capital, taking into account that the project has already gone through a phase of commercial validation and is expanding, some fixed costs were projected that determined a break-even point of 634 monthly units. or $14,447,337. Being an important indicator that the minimum contribution margin is 30% and the 13 maximum is 71% for the different product categories, which presents a positive outlook for the project In the development of the above, the importance of multidisciplinarity was evidenced, as the team is made up of students from different careers: Jurisprudence, International Business Administration and Marketing and Digital Business. For business development, these two branches strengthen the constitution of the company, due diligence and proper marketing of the product.