OkEducaciónVirtual: ecosistemas digitales de aprendizaje colaborativo - Caso tipo: microempresarios de Ipiales

Abstract

OkEducaciónVirtual is a venture that focuses on the growing demand for hybrid training in microenterprises in Colombian regions. Although the majority of microbusinesses lack formality, they represent 99% of companies in Colombia, contribute 37% to the GDP, and generate 60% of employment. OkEducaciónVirtual aims to identify, design, and adapt digital education ecosystems for micro-entrepreneurs, entrepreneurs, and employees through interactive workshops and technological tools. The proposal is based on establishing strategic alliances with chambers of commerce or similar institutions to ensure access to broad markets and reduce costs. The project's financial viability is positive and allows for autonomous growth through the incorporation of new regions. The pilot experience in Ipiales demonstrates the potential to adapt the OkEducaciónVirtual model to the needs of each region, providing opportunities for collaborative learning and regional development.