Articulo
Opportunities and challenges for digital media in the mobile ecosystem. Instant Articles by Facebook and new mobile formats
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72150463
72150463
Autor
Figueroa-Encina, Patricio
Institución
Resumen
New mobile formats promoted by “internet giants” such as Google, Facebook or Apple establish a new intermediation process which brings about both opportunities and challenges, but also threats to digital media. Instant Articles, AMP and Snapchat Discover optimize mobile content distribution in a context where mobile devices are increasingly utilized by users.