In the slang language of Lojanos, it is said that Loja is the musical capital of Ecuador. thesis or clich´e, which has led to write the present article to find the theoretical empirical support and practices that support it, constituting it in research object and recommend to the future the innovations that need to be introduced in order to sustain and strengthen this place of Loja. This first approach has as a problem What does Loja provides, that distinguish from the rest of the provinces of Ecuador in the musical field, to be considered its capital? This first delivery aims to build a framework of computer concepts that open up posterity to a field of research on music and that translate into policies, plans and programs that empower it. They develop three concepts derived from the thesis: the power to construct music that refers to the generic and specific competences in different instruments and genres, the amount of music that is produced and the human talent in musical formation that is developed in Loja. Empirical evidence is collected to corroborate or reject the hypothesis: Loja is the musical capital of Ecuador. Data are collected on musical skills and compared at the global level, as well as music production and music training scenarios. At the end the hypothesis is checked. The task of the Lojanos is to innovate the capital. Keywords: Music, musical competitions, musical talent in training, amount of music, musicalperformance, musical instrument, songs.En el argot de los lojanos, se dice que Loja es la capital musical de Ecuador, tesis o cliché, lo que ha llevado a escribir el presente ensayo; esta frase para los  lojanos, tiene base científica y prácticas que la sustentan. Para trabajar una primera mirada crítica a este tema, se desarrollan tres conceptos ordenadores  de datos que confirman esta tesis: el poder, la cantidad y el talento humano en la música hecha, que vive y se crea en Loja. La metodología hace hincapié en las competencias genéricas y específicas, el análisis estadístico de las grabaciones de las canciones inéditas, imitadas y dispuestas que se generan cada año y las estadísticas del talento humano en la formación musical en Loja. En conclusión, se encontró que es importante investigar  el talento musical de Loja, la cual favorece nuevos campos profesionales de lo que podría llamarse economía del conocimiento musical.