Fashion Sales Promotion

dc.creatorPhillips, Pamela M.
dc.date.accessioned2023-02-21T19:28:01Z
dc.date.accessioned2023-03-07T18:51:47Z
dc.date.available2023-02-21T19:28:01Z
dc.date.available2023-03-07T18:51:47Z
dc.date.created2023-02-21T19:28:01Z
dc.identifier10106.pdf
dc.identifier1- GENERAL
dc.identifier0-13-362799-3
dc.identifier10106
dc.identifier5988
dc.identifierCG10106
dc.identifierhttps://repositorio.ccc.org.co/handle/001/804
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5893954
dc.description.abstractThe communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have a common aim. All sales prommotion is selling that promotes a sale of a product, idea, or service. It is this - selling bahind the selling - that this book is all about.
dc.languageeng
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectThe selling game
dc.subjectMarketing
dc.subjectRetail sales promotion
dc.subjectTypes of retail advertising
dc.subjectMore about Co - op advertising
dc.subjectWhat is a good ad?
dc.subjectThe advertising department
dc.subjectThe buyer and the Ad.
dc.subjectNewspapers: The number - one Ad medium
dc.subjectBroadcast advertising: Radio
dc.subjectBroadcast advertising: Television
dc.subjectOther advertising methods
dc.subjectVisual merchandising: Another dimension
dc.subjectSpecial events
dc.subjectPublicity: A different drummer
dc.subjectThe last link
dc.titleFashion Sales Promotion
dc.typeLibro


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