This study aims to determine the effect of Social Media Influencers and Brand Ambassadors on Brand Image. The data used in this study were obtained from a questionnaire (primary). The sampling method used purposive sam- pling method. The number of samples used was 67 students of the Department of Management, Faculty of Economics and Business, University of Hasanud- din. The analytical method used was descriptive analysis method and mul- tiple linear regression analysis with SPSS 25 application for Windows. The research findings show that Social Media Influencers and Brand Ambassador variables had a positive and significant effect on Brand Image. Compared to Social Media Influencers, the Brand Ambassador variable had a dominant effect on brand image.