Social Media Influencers vs. Brand Ambassador for Brand Image

dc.creatorAlmaida, Asty
dc.creatorNur Baumassepe, A.
dc.creatorFatima Azzahra, Widi
dc.date2019-08-03
dc.date.accessioned2022-11-05T02:31:20Z
dc.date.available2022-11-05T02:31:20Z
dc.identifierhttps://produccioncientificaluz.org/index.php/opcion/article/view/31632
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5141587
dc.descriptionThis study aims to determine the effect of Social Media Influencers and Brand Ambassadors on Brand Image. The data used in this study were obtained from a questionnaire (primary). The sampling method used purposive sam- pling method. The number of samples used was 67 students of the Department of Management, Faculty of Economics and Business, University of Hasanud- din. The analytical method used was descriptive analysis method and mul- tiple linear regression analysis with SPSS 25 application for Windows. The research findings show that Social Media Influencers and Brand Ambassador variables had a positive and significant effect on Brand Image. Compared to Social Media Influencers, the Brand Ambassador variable had a dominant effect on brand image.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad del Zuliaes-ES
dc.relationhttps://produccioncientificaluz.org/index.php/opcion/article/view/31632/32853
dc.rightsDerechos de autor 2020 Opciónes-ES
dc.sourceOpción; Vol. 35 (2019): Edición Especial Nro. 20; 676-700es-ES
dc.source2477-9385
dc.source1012-1587
dc.subjectSocial Media Influencerses-ES
dc.subjectBrand Ambassadores-ES
dc.subjectBrand Imagees-ES
dc.titleSocial Media Influencers vs. Brand Ambassador for Brand Imagees-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por pareses-ES


Este ítem pertenece a la siguiente institución