Diseño de una imagen corporativa y packaging para una empresa local de frituras

Abstract

The degree project talks about the Mark, Branding and Packaging solution of a local company of chips of the city of Cuenca, which through an analysis of the target to who is directed and the goals to reach of the company it was proposed the solution of the problem creating a graphic system according to its aspirations and target audiences, together to its packings in the varieties and sizes of its products, where the connection Packaging-Mark is included and the strategy of the same in front of a new market.