bachelorThesis
Propuesta de plan estratégico para reposicionar a la empresa Gemyasoc C. A. en el mercado cuencano
Fecha
2014-08Autor
Franco Ordóñez, Silvia Elizabeth
Guallpa Sánchez, Wilman Alejandro
Institución
Resumen
This document is an analysis of the macro and micro business environment of Gemyasoc C.A. in Cuenca, we propose a new strategic profile that allows create loyalty of existing customers and attract potential customers in the medium and long term, to tailored products (pots with steel base) operating with induction cookers.