Tesis
O futebol como empresa : o caso do Cuiabá Esporte Clube de 2003 a 2018
Fecha
2020-08-14Registro en:
ABREU FILHO, Darcy de Arruda. O futebol como empresa: o caso do Cuiabá Esporte Clube de 2003 a 2018. 2020. 113 f. Dissertação (Mestrado em Sociologia) - Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Cuiabá, 2020.
Autor
Rodrigues, Francisco Xavier Freire
http://lattes.cnpq.br/6841932116717903
Rodrigues, Francisco Xavier Freire
025.559.414-36
http://lattes.cnpq.br/6841932116717903
Rondon Filho, Edson Benedito
483.304.421-87
http://lattes.cnpq.br/8121682994001478
025.559.414-36
Siqueira, Frankes Marcio Batista
460.816.901-72
http://lattes.cnpq.br/2768770319578804
Institución
Resumen
This master's research falls within the field of sport sociology studies. The objective is to
understand the facts that contribute to the understanding of the rise of Cuiabá Esporte Clube in
time without series or to produce sports for the B series club of the Brazilian Championship,
with a time frame between 2003 and 2018. The interest in researching the rise of the club in
nationally, in the referred timeframe, intends to understand the reasons why this sports
institution seems to eliminate where many others have failed. Also, the interest in football in
Mato Grosso, marked by memories and experiences that found that the once important and well
attended state championship, and especially the capital, did not attract the same number of
visitors reported in the memories of the older population. The foundation, in 2001, of Cuiabá
Esporte Clube brought a new proposal to football in Mato Grosso, no longer linked to the
political and cultural issues that permeated the old clubs of the state, but as an attraction that
united business management with sports marketing. Methodologically, this investigation is
guided by the Qualitative Research approach. For the data collection of this research, an
exploratory bibliographic survey was carried out on the topic of football, reconstruction of the
club's history, as well as the results obtained in newspapers and publications of the period under
study and on specialized websites. In a more empirical approach, fieldwork was carried out
periodically at the Arena Pantanal stadium in Cuiabá Mato Grosso, with time fans, as well as
with managers, former athletes and journalists, which characterized participant observation and
researchers from the time, a semi-structured research, considering football a model of society
of a broader society, outside the individual consciousness of Brazilians, performing the
construction of lines of impact for understanding football in a perspective of locus inserted in
the entertainment market. In this same conception, studies point out that the sports field is as
significant as social, cultural or economic capital, where sports management can have a
sociological aspect that escapes the explanation of merely economic. The findings of this
dissertation were that Cuiabá Esporte Clube and its management model were successful, both
in results and time on the field, in the growth and improvement of sports management. The
Club became, in the period, a sports and management success.