O futebol como empresa : o caso do Cuiabá Esporte Clube de 2003 a 2018

Abstract

This master's research falls within the field of sport sociology studies. The objective is to understand the facts that contribute to the understanding of the rise of Cuiabá Esporte Clube in time without series or to produce sports for the B series club of the Brazilian Championship, with a time frame between 2003 and 2018. The interest in researching the rise of the club in nationally, in the referred timeframe, intends to understand the reasons why this sports institution seems to eliminate where many others have failed. Also, the interest in football in Mato Grosso, marked by memories and experiences that found that the once important and well attended state championship, and especially the capital, did not attract the same number of visitors reported in the memories of the older population. The foundation, in 2001, of Cuiabá Esporte Clube brought a new proposal to football in Mato Grosso, no longer linked to the political and cultural issues that permeated the old clubs of the state, but as an attraction that united business management with sports marketing. Methodologically, this investigation is guided by the Qualitative Research approach. For the data collection of this research, an exploratory bibliographic survey was carried out on the topic of football, reconstruction of the club's history, as well as the results obtained in newspapers and publications of the period under study and on specialized websites. In a more empirical approach, fieldwork was carried out periodically at the Arena Pantanal stadium in Cuiabá Mato Grosso, with time fans, as well as with managers, former athletes and journalists, which characterized participant observation and researchers from the time, a semi-structured research, considering football a model of society of a broader society, outside the individual consciousness of Brazilians, performing the construction of lines of impact for understanding football in a perspective of locus inserted in the entertainment market. In this same conception, studies point out that the sports field is as significant as social, cultural or economic capital, where sports management can have a sociological aspect that escapes the explanation of merely economic. The findings of this dissertation were that Cuiabá Esporte Clube and its management model were successful, both in results and time on the field, in the growth and improvement of sports management. The Club became, in the period, a sports and management success.