Relación de la generación Z con las empresas

Abstract

This article aims to define in general terms the population group known as Generation Z, its characteristics, behaviors, lifestyles and other factors for better understanding of it. On the other hand, it seeks to define the relationship of this generation with the companies that are part of the economy and what can be expected from this relationship. This document is a theoretical review of various aspects that allow us to evaluate particular points of Generation Z, what they expect from companies and vice versa.