Relación de la generación Z con las empresas

dc.contributorJuárez, Fernando
dc.creatorDelgado Miranda, Mariana
dc.date.accessioned2021-06-04T17:35:48Z
dc.date.accessioned2022-09-22T15:05:38Z
dc.date.available2021-06-04T17:35:48Z
dc.date.available2022-09-22T15:05:38Z
dc.date.created2021-06-04T17:35:48Z
dc.identifierhttps://repository.urosario.edu.co/handle/10336/31576
dc.identifierhttps://doi.org/10.48713/10336_31576
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3444951
dc.description.abstractThis article aims to define in general terms the population group known as Generation Z, its characteristics, behaviors, lifestyles and other factors for better understanding of it. On the other hand, it seeks to define the relationship of this generation with the companies that are part of the economy and what can be expected from this relationship. This document is a theoretical review of various aspects that allow us to evaluate particular points of Generation Z, what they expect from companies and vice versa.
dc.languagespa
dc.publisherUniversidad del Rosario
dc.publisherAdministración de Negocios Internacionales
dc.publisherFacultad de administración
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAbierto (Texto Completo)
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dc.sourceinstname:Universidad del Rosario
dc.sourcereponame:Repositorio Institucional EdocUR
dc.subjectGeneración Z
dc.subjectRedes sociales
dc.subjectEstrategias de mercadeo
dc.subjectEconomía colaborativa
dc.titleRelación de la generación Z con las empresas
dc.typebachelorThesis


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