Sensemaking y sensegiving en directivos de empresas antioqueñas : una mirada a un discurso del Norte en tres casos propios de un contexto del Sur

Abstract

This paper reports the research results of an investigation whose main goal was to identify the characteristics of the sensemaking and sensegiving (S&S) processes in managers of organizations located in environments not commonly considered by the literature that has shaped the S&S discourse, specifically in a prominent region (Antioquia) of a global South country (Colombia). According to our research problem nature and in line with the theoretical tradition that has shaped this discourse, we used a qualitative methodology linked to the interpretivist paradigm. The results show that in the organizations investigated the S&S process is configured 1) in an environment in which ownership and control are not necessarily separated and in which human relationships are highly valued, 2) in the context of a specific identity and culture with very characteristic features, and 3) in a different environment from that usually considered by the theory produced in the global North.