Análisis de las percepciones de los empresarios para potenciar el turismo sostenible como alternativa de desarrollo económico en el departamento de La Guajira

Abstract

The main objective of this research is to characterize the perceptions of entrepreneurs about sustainable tourism in the department of La Guajira-Colombia and to identify their similarities and differences, in order to contribute to valid knowledge of proposals for sustainable tourism, supported by of theoretical bases related to the social, economic and environmental dimension, which allowed the description of the adequate resources to promote tourism and the perception of the population under study. In this way, the applied methodology was based on the qualitative method, characterized by the use of a technique based on the observation and application of interviews, to obtain information through entrepreneurs who carry out tourist activities; the corresponding tabulation was carried out through the Nvivo program, worked through two criteria for the analysis of the answers for a clear obtaining of the results and relating them to the objectives set in the study. The conclusions issued the perceptions on the part of the businessmen where the coincidence is issued that sustainable tourism could have a positive impact on the tourist activities carried out in the department of La Guajira, from the decrease in unemployment to the expansion of the competition of the tourist services nationwide. In the same way, recommendations are issued based on the negative aspects and disagreements presented by the entrepreneurs generated in the field of tourism.