O music branding em colaboração com o audiovisual nas novas mídias

Abstract

This study aims to contribute to the understanding of the use of sound resources in the media (focusing on advertisement and new commercial models of television and internet), based on the power of sound - especially with the help of a picture (in an audiovisual) - in people's minds. Also discusses the use of music branding for creating desires /needs, stimulation of more than one sense simultaneously and better attention to the message. Finally, an experimental project (a video called “Cinematic daily”) demonstrates in practice a summary of what is explained here.