With this research we intend to follow the diachronic and evolutionary movement of teaching publicity and advertising, understanding how teaching changes (or remains unmodified) over the years, whether it adapts to the ...

The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...

The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...

El presente artículo analiza las campañas sociales que se han valido de anuncios falsos (scam ads) con el propósito de ganar premios. Identificaremos si los premios de la industria publicitaria están fomentando una cultura ...

I examined advertising of healthy and unhealthy food and beverage products across television, Facebook, outdoors, and bodegas. I used content analysis to describe the types of advertised food products, the persuasive ...

This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...