Planejamento na gestão cultural: desafios a um modelo eficiente

Abstract

Annually we see several cultural projects being approved in the Cultural Incentive Law of the city of Santa Maria (LIC) and that is extremely beneficial to the cultural development. However, we begin to question to whom it is destined this culture, once the citizen, most of times, should pay for the admission to have the access to art. On the theoretical referential, we attach on the cultural studies and democratisation and the cultural consumption by Williams (1969, 2003) and Hall (1980, 1997) and Lisboa Filho et al. (2015) and Avelar (2013) for the production and cultural management. Using the skills of Public Relations on the democratisation of the free access to art, the professional growing of the proponent and the reduction of the shortage of jobs in the field justifies the effort undertaken on this work. The methodology, based on the proposal of cultural analysis of Williams (2003), uses the techniques of bibliographical and documental analysis applied to the regulation of LIC, to the approved projects of interview with local producers and of a descriptive analysis of the answers, in order to explore and relate the techniques employed by the producers. In this way, our experiment found ways to democratise the free access to art through a street theatrical performance that debates questions of domestic and infant violence on the public and educational scope under the perspective of the Cultural Incentive Law on the city of Santa Maria.