Marketing social interno relacionado a quest??es ambientais: uma investiga????o numa institui????o federal de ensino superior

dc.contributorLadeira, Rodrigo
dc.contributorLadeira, Rodrigo
dc.contributorSilva, M??nica de Aguiar Mac-Allister da
dc.contributorOliveira, S??rgio Ricardo G??es de
dc.creatorSilva, Maria Gabriela Jandiroba
dc.date.accessioned2016-08-30T21:12:36Z
dc.date.accessioned2019-05-22T16:12:07Z
dc.date.available2016-08-30T21:12:36Z
dc.date.available2019-05-22T16:12:07Z
dc.date.created2016-08-30T21:12:36Z
dc.date.issued2016-08-30
dc.identifierhttp://repositorio.ufba.br/ri/handle/ri/20204
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/2714872
dc.description.abstract
dc.description.abstract
dc.languagept_BR
dc.publisherEscola de Administra????o da Universidade Federal da Bahia
dc.publisherEAUFBA
dc.publisherbrasil
dc.rightsacesso aberto
dc.subjectMarketing Social
dc.subjectMarketing Social Interno
dc.subjectmudan??a de comportamento
dc.subjectmeio ambiente
dc.subjectSocial Marketing
dc.subjectInternal Social Marketing
dc.subjectbehavior change
dc.subjectenvironment
dc.titleMarketing social interno relacionado a quest??es ambientais: uma investiga????o numa institui????o federal de ensino superior
dc.typeTesis


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