El impacto de la moda en la sociedad de hoy

Abstract

The main objective of this article is to show its readers the consequences that fast Fashion has brought in the present century. Economic and social factors play a fundamental role in the acceptance of these jobs, based on poor economic and environmental conditions. The documentary The True Cost, directed by director Andrew Morgan, tells in a clear and concise way the impact of fashion in today's society. This involves all parties of the problem, workers, supplier, clothing chains and consumers, thus making the viewers identify with the problem and inviting them to be an active part of the solution worldwide.

Young people are an essential part of this solution, which is why although brands use innovative marketing techniques to captivate them (not only young people but also any consumer), there is a greater awareness and information when making any purchase. This is where an analysis of the consumer and his point of view about perception of marketing and fashion is made.

Finally, the situation is contrasted with Colombia, which is a country that has had a boom of growth in the last fifteen years in the fashion industry, investors from all over the world come to this place attracted by the character and design of these garments. Regrettably, the smuggling has caused that companies of tradition like Fabricato get affected until the point of making a temporary closure of operations. Fortunately, not everything is lost Haute Couture designers, have made this Caribbean country go to the international catwalks with their heads held high, conquering various markets such as Asia.