bachelorThesis
Exploración de viabilidad sobre ideas de aplicaciones en el mercado colombiano
Fecha
2016Autor
Tarazona Ocampo, Andrés Felipe
Soto Florez, María Paz
Camacho Cala, Paula Vanessa
Institución
Resumen
The world economy changes at a dizzying and exponential pace due to the rapid transformation of technology. Different dynamics such as growth in internet coverage; the increasing ease of obtaining a credit card; the popularization of the use of smartphones; and the growth in use of electronic commerce; have given rise to the emergence of new types of business, such as electronic services and applications, which a few decades ago were unfeasible.
Taking into account those changes, this document presents three different application models for smartphones, a detailed analysis of the viability for each one is made to identify the one with the highest probability of success. Finally, it is deepened with a financial and marketing analysis to make the respective corrections to the initial model and to obtain as a result the most viable version of the selected model.