Exploración de viabilidad sobre ideas de aplicaciones en el mercado colombiano

Abstract

The world economy changes at a dizzying and exponential pace due to the rapid transformation of technology. Different dynamics such as growth in internet coverage; the increasing ease of obtaining a credit card; the popularization of the use of smartphones; and the growth in use of electronic commerce; have given rise to the emergence of new types of business, such as electronic services and applications, which a few decades ago were unfeasible. Taking into account those changes, this document presents three different application models for smartphones, a detailed analysis of the viability for each one is made to identify the one with the highest probability of success. Finally, it is deepened with a financial and marketing analysis to make the respective corrections to the initial model and to obtain as a result the most viable version of the selected model.