article
Comportamiento de los niveles de calidad del servicio de comida rápida según las características de los usuarios. Municipio Libertador del estado Mérida, Venezuela.
Behavior of Service Quality Levels of Fast Food According to the Characteristics of Users. Libertador Municipality of Mérida State, Venezuela;
Comportamento dos níveis de qualidade do serviço de comida rápida segundo as características dos usuários. Município Libertador do estado Mérida, Venezuela
Autor
Landaeta de Rodríguez, Nubia Del Valle
Morillo Moreno, Marysela Coromoto
Institución
Resumen
Given the importance of the services fast food, an analytical non-experimental research was designed under the quantitative paradigm, to determine the behavior of service quality levels according to the characteristics of users in fast food establishments of the Libertador Municipality of Mérida state was developed. The existence users with a higher level of income perceive a lower level of quality; the existence of two user types or groups was found: independent professionals and students. It is recommended the design of strategies regarding services, prices, communications, distribution, after-sales services, optimization of service times and other aspects importance from users who perceive high income (professionals), who inferentially represent 65.86 % of the service demand.