bachelorThesis
Estrategias digitales de mercadeo aplicadas a través de las redes sociales
Fecha
2013Autor
Chona Londoño, Sebastián
Gross Beltrán, Martha Lizeth
Institución
Resumen
In recent times, people have been moving away from traditional media formats, to begin using digital tools that give them instant information, likewise be aware of what is globally happening with just one click. Such is the importance that has been taken the need to be updated every minute that people have in their digital communication devices different information options such as print media apps, social media, informative channels and social networks, being the last ones the most accessed and used to worldwide.
Social networks or social media have been created with just one purpose: connecting people around the world, making interactions through different groups, pages and links. People have become information channels every day and have seen them as the most agile way to know the behavior of their closest social circle and the world in general.
The industry has also seen the growing demand of social networks and has decided to be part of the interactive game providing the users with a multiplicity of elements at their disposal. They have been creating aggressive strategies to reach as many people as possible and potential results have been achieved in terms of brand building.