bachelorThesis
Análisis estructural del sector estratégico de telefonía móvil en Colombia
Autor
Jara Romero, Lina María
Fuentes Calderon, María Juliana
Peña Diaz, Sonia Marcela
Institución
Resumen
Taking as study base the structural
analysis of strategic sectors, was
established a diagnose about the
behavior of the Mobile Market in
Colombia; the main and most
representatives companies were taken
from the market as investigation
sample, also we made pertinent
interviews and investigations based on
the points established as key indicators
in the structuring of the present project;
the final results formulate a state of
„‟hacinamiento‟‟, characterized by the
offer of products and services through
the same channels and focused on the
same segments of market.